OpenInventory
OpenInventory is a young and dynamic online marketing company that has provided its clients with professional and reliable service since the beginning of 2009. The business model of OpenInventory consists of offering residual space marketing across publishing and marketing companies for German-language firms. With this approach, OpenInventory purchases unsold inventory from 13 of the 20 largest websites and 15 of the 25 largest marketing companies and publishing houses, then markets them as a blind network. During the first six months, OpenInventory achieved more than 1 billion ad impressions per month and reached more than 35 million unique users on a monthly basis. As a result, the young company has financed itself from cash flow and plans on further expansion in the near future.
Stefan Husemann, Sales Director at OpenInventory, talking about ADITION
"One of the important factors in the decision to switch was ADITION’s strong willingness to cooperate in the area of implementing new features and innovations that help us advance in the long run and differentiate OpenInventory from other performance networks. We were able to find the best partner for our products and innovations with ADITION."
