Product
ADITION adserving is the adserving solution provided by ADITION technologies AG, for the delivery of advertising and digital marketing on the Internet. ADITION adserving delivers, reports and analyses users’ behaviour after delivery.
With ADITION adserving, customers have a single solution at their disposal to adequately address three different tasks –display advertising, mobile advertising and video advertising.
Deliveries and reporting take place in real time; the efficient all-in-one system provides an adserving solution which serves marketers, agencies and publishers equally well and enables them to work comfortably and efficiently. And to make it even easier for our customers, we have designed multitasking functionality into ADITION adserving; our users are able to work with multiple elements at the same time. The new, browser-based window technology makes all of this possible.
The Result: Adserving for online connoisseurs.
Display Advertising
In combination with ADITION adserving, these tried and tested standard display advertising formats allow not only easy campaign planning on the page, but also targeted, highly efficient monitoring of the success of the project. Display advertising and ADITION adserving support online advertising very effectively, when sales need to be increased and brand awareness needs to be reinforced. More
Mobile Advertising
ADITION adserving delivers the five common advertising sizes complying with MMA in the standard ratio of 6:1 as well as in the extended ratio of 4:1. With ADITION adserving, automated targeting of the display sizes of the mobile devices is done using a proprietary database, which is constantly kept up-to-date on a daily basis. More
Video Advertising
ADITION conducts its customers’ video advertising together with its partner company mov.ad. ADITION parent company virtual minds holds a stake in mov.ad – one more reason for the particularly close and fruitful cooperation. mov.ad already completely complies with the IAB Digital Video Ad Format Guidelines and has an excellent command of the entire range of new video formats, including adding layers and 3D objects. This will be fully integrated into ADITION adserving in the autumn of 2008. More
