ADITION technologies AG Press: Pressemitteilungen: OpenInventory’s High-Range Performance Network Switches to ADITION
OpenInventory’s High-Range Performance Network Switches to ADITION
OpenInventory media, the online marketing company for residual space inventories, is switching to the ad-server provider ADITION technologies AG at the end of October. By choosing a new technology provider, the Hamburg company emphasises its professional standards. In addition to dependable technology, the OpenInventory team relies on innovations, flexibility and strict client orientation. Even though OpenInventory was just launched at the beginning of this year, it has already become an established provider of discrete marketing with about 1.5 billion ad impressions and 35 million unique users.
“One of the important factors in the decision to switch was ADITION’s strong willingness to cooperate in the area of implementing new features and innovations that help us advance in the long run and differentiate OpenInventory from other performance networks. We were able to find the best partner for our products and innovations with ADITION,” commented Stefan Husemann, Sales Director at OpenInventory regarding the provider switch from ADTECH.
ADITION board member Jörg Klekamp sees much potential in the new partnership: “With OpenInventory, our company has gained one of the largest and fastest-growing ad networks in Germany. And we are proud that we were once again able to win a client on the basis of our commitment to performance and flexibility concerning adaptation to individual client requirements. This also very clearly highlights our leading market position in this area.”
ADITION technologies AG has been active on the Internet with ADITION ad serving since 2004. In addition to Germany, it is also successfully represented in the markets of Austria and Switzerland.
Many top players of the online sector - including allianz24.de, Parship, Performance Media, studiVZ and Der Tagesspiegel - have already decided on the premium ad-serving solution of ADITION technologies AG.
About OpenInventory
OpenInventory is a young and dynamic online marketing company that has provided its clients with professional and reliable service since the beginning of 2009. The business model of OpenInventory consists of offering residual space marketing across publishing and marketing companies for German-language firms. With this approach, OpenInventory purchases unsold inventory from 13 of the 20 largest websites and 15 of the 25 largest marketing companies and publishing houses, then markets them as a blind network.
During the first six months, OpenInventory achieved more than 1 billion ad impressions per month and reached more than 35 million unique users on a monthly basis. As a result, the young company has financed itself from cash flow and plans on further expansion in the near future.
