ADITION technologies AG wins mediascale
Market leader relies on the new ADITION adserving 4.0
Düsseldorf, 09 September 2009. ADITION technologies AG can register the acquisition of another account: Effective immediately the Munich mediascale media agency also relies on the premium adserving solutions of ADITION.
The recipient of several awards, mediascale is the market leader for performance and marketing-oriented online advertising and online dialogue marketing. The team works for many renowned clients such as Sony Music, FAZ.net and Thomas Cook. The media agency won this year’s 2009 New Media Award in the category of “Efficiency” because of its re-targeting solution for Thomas Cook.
According to Wolfgang Bscheid, managing director of mediascale: “Beyond a quick and cost-efficient campaign delivery, many other factors are decisive in the selection of an adserver. In terms of the software, we were looking for a system that could be integrated most efficiently into the actual planning process of our agency and additionally allows us an integrated and detailed campaign analysis. On the business level, we were looking for a partner that is not only willing to quickly and flexibly implement our continuously growing requirements but also supports us as a creative technological sparring partner in the development of our services. In addition to an excellent technical solution with ADITION, we have first and foremost also found a team that truly understands us and our market.”
Jörg Klekamp, Director of Sales and Marketing at ADITION: “Agency adserving places high demands on technology, system, solution competence and support. Consequently, we are even more excited that we were able to convince mediascale with our completely new release of ADITION adserving 4.0. The agency sector is certain to be one of our focus markets in the future.“
Optimised Premium Adserving with ADITION adserving 4.0
ADITION has recently completed the development of its ADITION adserving 4.0 premium adserving product. Above all, the main emphasis of the new solution lies in a distinctly more extensive notification and monitoring system:
In the notification area, each user can now access information online and offline of specific events in the system, such as when advertising media are requested even though the campaign has already ended. This avoids the unnecessary costs of blank deliveries. An additional control feature is a dashboard that can be individually configured and clearly displays various measurements in real time, among other data.
Moreover, one of the other new features is the delivery of MultiAds. They enable the nested delivery of several advertising spaces in a regular advertising format. In this process, the delivery also occurs in real time with the full functional range of the adserver; however, only the delivery of the regular advertising format is charged.
Jörg Klekamp, Board Member for Sales and Marketing at ADITION: “Above all, we set new standards in the user interface and in monitoring with the new ADITION adserving 4.0. No other system can be operated as easily and intuitively, simultaneously showing the users all of the important delivery processes in real time. Furthermore, the integration of MultiAds finally makes possible the performance-oriented marketing of remaining space from the adserver. Third-party service-providers had always been required for this purpose up to now.”
