ADITION technologies AG Press: Pressemitteilungen: studiVZ also relies on Premium Adserving by ADITION
studiVZ also relies on Premium Adserving by ADITION
ADITION technologies AG wins third Holtzbrinck subsidiary
Düsseldorf, 03 March 2009. Effective immediately studiVZ, the largest social network for students on the German-speaking Internet, also relies on the premium adserving solutions of Düsseldorf-based ADITION technologies AG. In addition to studiVZ.net, ADITION services the community platforms of schuelerVZ.net and meinVZ.net. A few months after display performance and Urban Media joined, ADITION already succeeded in convincing studiVZ - as the third subsidiary from the Georg von Holtzbrinck publishing group - of the qualities of ADITION adserving
According to Dr. Clemens Riedl, managing director of studiVZ Ltd: “There are simply a multitude of arguments that speak for ADITION. The real-time updating of advertising media is a major plus, as well as the multi-tasking system in the user interface. Moreover, ADITION works very closely and flexibly with us to depict special community-specific features in the adserving and pricing system. The entire transition process proceeded in a very uncomplicated and quick way, and - last but not least - ADITION adserving offers studiVZ an unusually large potential for optimisation and individualisation in the future.”
"Winning the entire VZ family is a great success for ADITION, which simultaneously highlights the performance capacity of our adserving offerings. We will set new standards in the simplification of workflows with the launch of our new Adition 4.0 release in the coming weeks. With the integration of the video suite of our holding mov.ad as an add-on in ADITION, we will also offer the market an extremely attractive package in the area of moving-image advertising. We have excellent prospects with additional attractive clients in the growth segments of digital advertising in Germany, as well as excellent prospects in the further promotion of our international growth," explained Jörg Klekamp, member of the board at ADITION technologies AG.
studiVZ.net is the largest online network for students in the German-language region. On studiVZ, students stay in contact with their friends and fellow students and exchange information with each other. More than 5.6 million registered members already view studiVZ as a solid component of their everyday campus life and reduce the anonymity at the European universities through an active network culture.
The studiVZ Ltd. company was established in October 2005 and has belonged to the Georg von Holtzbrinck publishing group since January 2007. With the platforms of studiVZ.net, schuelerVZ.net and meinVZ.net, it is the most successful and farthest-reaching social network in Germany, Austria and Switzerland. The combined platforms report more than 13 million users.
