ADITION technologies AG Press: Pressemitteilungen: ADITION technologies AG Wins Another Holtzbrinck Subsidiary in a Pitch
ADITION technologies AG Wins Another Holtzbrinck Subsidiary in a Pitch
display performance GmbH is convinced by ADITION adserving
Düsseldorf, 12th January 2009. ADITION technologies AG, Düsseldorf, has won the pitch for the adserving account of display performance GmbH of Munich. With immediate effect, display performance will also rely on the premium adserving solution provided by ADITION. The Munich-based company is one of the subsidiaries of the performance network GmbH and a subsidiary of Holtzbrinck Digital, a division of the renowned Georg von Holtzbrinck publishing group. During the course of the pitch, ADITION got the better of some significant competitors, including ADTECH, newtention and DoubleClick.
Following Urban Media, display performance is now the second Holtzbrinck subsidiary working with ADITION adserving. The agency specialises in media purchasing for the segment of online and offline display media. In addition to its own ad network offering cost-effective coverage expansion on high-quality websites, it provides its clients with professional campaign management and performance-based services in the online media sector, as well as media planning and TV media purchasing.
In addition to display performance, the brands Booming (search engine marketing, affiliate marketing and web analytics) and mailandsale (e-mail and white mail marketing) also belong to the performance network. Thanks to the close cooperation between the subsidiary companies under the holding umbrella, the performance network is able to bundle the entire competencies of the marketing and communications sectors and develop efficient, performance-oriented, comprehensive marketing solutions as a single provider. In the meantime, over 50 employees are working in Munich for 80 clients.
Johannes Mettler, CEO of the performance network, is confident of the new partnership. “In ADITION, we have gained a strong partner. Above all, we were particularly pleased with the high level of performance and the excellent, rapid service. But the deciding factor was that ADITION adserving has either already put all of our requirements into practice or has guaranteed that it is very close to implementing them. In the final analysis, ADITION offered us the most fully developed tool at the best conditions.”
Jörg Klekamp, Board Member for Sales and Marketing at ADITION is also very satisfied. “We are delighted with our new partner – the year could not have begun in a better way for ADITION. By winning the client display performance - now the second company on our client list from the Holtzbrinck Group - we are sending a very distinct message right at the beginning of 2009. This makes the future direction for ADITION clear: full speed ahead.”
