Bigpoint decides on ADITION technologies AG
Europe's largest browser games provider selects ADITION
Düsseldorf, 24th July 2008. ADITION technologies AG, Düsseldorf has signed another important new client with immediate effect, Bigpoint GmbH will also be relying upon ADITION adserving. The Hamburg company is Europe's largest provider of browser-based online games and will in future have the advertising for their games website www.bigpoint.com delivered by ADITION.
Bigpoint, with well over one billion ad impressions per month worldwide, is one the largest online advertisers in the games sector and as such needs a stable solution with which to steer the campaigns.
ADITION provides high quality, state-of-the-art adserver technology for the delivery of advertising for online marketers, media agencies and the operators of websites. Jörg Klekamp, Board Member for Sales and Marketing at ADITION says, "The fact that a significant games provider such as bigpoint.com with its users spread all over the world has selected our adserving solution is yet another success story for ADITION. And it shows that our decision to position ourselves internationally and to design our adserving solution appropriately was the right one."
Bigpoint GmbH is Europe's leading provider of browser-based online games (browser games) - bundled on Bigpoint.com, German's largest online game portal, with almost 30 million registrations.
Browser games are complex, long running multiple player games which are played directly in a browser without any downloads at all, or the need to install additional software. And all of this in a quality that until now was reserved for PC and console games.
The games are installed on the Bigpoint server farm and can be accessed and played from anywhere in the world. A player simply logs in and is immediately together with thousands of other players, right in the thick of the action. So anyone can play with or against anyone else, at anytime, anywhere on the globe, on any PC.
Sandra Braun, Bigpoint's Director of Marketing says, "We are looking forward to working with our new partner ADITION. As Europe's leading provider of browser-based online games, we concluded that ADITION's adserving, which is designed for international deployment, and the excellent service were important reasons for our decision. And we will obviously have a significant increase in the efficiency of our advertising campaigns with the ADITION solution."
