ADITION technologies AG Press: Pressemitteilungen: ADITION technologies AG gets into Mobile Advertising
ADITION technologies AG gets into Mobile Advertising
in Cooperation with AreaDigital AG
- ADITION extends its areas of business activity
- AreaDigital AG supplies the data from all mobile devices, updated daily
- ADITION utilises this data to automatically deliver mobile advertising in an appropriate format
Düsseldorf, 14th May 2008. ADITION technologies AG of Düsseldorf is further extending its areas of business activities. With immediate effect mobile advertising, a market of the future, is also a part of its portfolio. To this end, the specialists for ad server technology for the delivery of online advertising are working in cooperation with AreaDigital AG of Berlin (formerly AreaMobile).
AreaDigital AG is providing ADITION technologies AG with a high quality database as a part of their cooperation, in stark contrast to the open source solutions very commonly deployed for the purpose. This database contains the data on all of the mobile devices on the market, updated on a daily basis. ADITION technologies ad server automatically interrogates the mobile phone, identifies it and then delivers advertising in an appropriate format.
The information gained allows the ADITION technologies ad servers to recognise the type of mobile phone to which mobile advertising is to be sent. This depends upon the technology used (perhaps Java or a 3-D engine) and in particular upon the size of display. After the mobile device has been precisely identified, the ad server selects the one of the five existing advertising formats for mobile advertising which exactly fits the mobile phone's display. This guarantees that the advertising delivered is clearly readable on each individual display, in full compliance with the internationally valid standards of the Mobile Marketing Association (MMA).
Jörg Klekamp, Board Member for Sales and Marketing at ADITION technologies AG says, "Our entry into this growth market of mobile advertising is a further step in our policy of expansion, to which ADITION technologies AG is uncompromisingly committed. The cooperation with our strong, competent partner AreaDigital AG will support us in expanding our business even further and in securing additional market share."
AreaDigital AG is a publishing house for digital media, providing content in the technology, youth, lifestyle and entertainment sectors. The company's strengths lie in the classic fields of online marketing amongst others and it provides innovative solutions with great reach for mobile marketing, SMS marketing forms and video advertising on the net.
Mr. Bastian Albert, a Board Member of AreaDigital AG comments, "There are a number of reasons for working in cooperation with ADITION. One of the most important of them is that ADITION's reporting works in real time. As required, all of the report elements are based upon appropriate up-to-date information. And not just for the evaluation of advertising and placements, but also for post tracking analyses and conversion data."
