virtual minds takes a stake in mov.ad
News from Freiburg: virtual minds AG has taken a 25.2 % stake in the newly founded mov.ad GmbH. The company, which is also based in Freiburg, deals with the integration and processing of advertising in small web films. "We are very pleased to say that in Thomas Klimpel and his crew, we have found an outstanding team together with whom we can drive forward the development of an innovative product and bring it to market", commented Andreas Kleiser, Board Member of virtual minds AG. The mov.ad concept encompasses two product lines: using stream.ad, advertising is directly integrated into online videos, while with play.ad it will be possible to economically place advertising films, which for instance might have been produced for television, on the net.
The mov.ad technology will be used in future by Adition, the ad server subsidiary of virtual minds. "The involvement of virtual minds is of enormous benefit to both ourselves and our customers. Our cooperation with Adition in particular places us in an excellent competitive position; in future we will be able to serve customers even better, with a standalone solution for those providing videos or as an integrated ad serving version for marketers and agencies. We are in the best possible position to address the growing market of video advertising", said Thomas Klimpel, Founder and Managing Director of mov.ad.
